By Attipas Australia's founder and mum-of-three, Caroline Africh
Studies show that shoes, especially those of a heavy nature, prevent one of the most nerve-rich parts of our body from sending important messages from the environment to our brains.
Babies use the five basic senses — touch, taste, sight, hearing, and smell — to send feedback from their environment to their brains and develop their neural pathways.
But there are two other sensory systems that are rarely talked about — the proprioceptive system and the vestibular system.
Proprioception gives us the ability to perceive the motion and position of our bodies in space, while the vestibular system is responsible for balance and coordination.
The development of both of these senses relies heavily on sensory input we receive through bare feet, especially during infancy and childhood.
When activated by pressure and movement, nerve endings in the feet called proprioceptors send signals to the brain telling it how the body is oriented.
Shoes, especially those with a heavy or thick sole, block these receptors from doing their job and therefore inhibit the development of strong neurological pathways and connections.
"Parents often put shoes on their babies the moment they learn to walk, or even before they even start walking", says Dr. Kacie Flegal, who specialises in pediatrics.
“One of the simplest ways to motivate proprioceptive and vestibular development is to let our babies be barefoot as much as possible.”
By doing this, they are preventing stimulation of the proprioceptors, limiting their child’s movement, and impairing balance and coordination, as the little muscles and joints in the feet cannot adjust to the changing terrain.
“When a child is allowed to be barefoot, her tactile pathways feel the surface of the ground, proprioceptors respond to pressure, and the terrain creates slight imbalances that create neuromuscular strength, spacial orientation, balance, and coordination,” Flegal writes.
Of course, we still want to protect our children’s feet from harsher environments, which is why prewalking shoes such as Attipas are recommended by podiatrists. Flegal recommends a healthy balance of running shoe-free on a variety of natural surfaces, such as grass, dirt, sand or wet leaves, coupled with a protective, soft-sole prewalking shoes, as required.
“As a result, you will permit them a great platform for the development of higher brain centers responsible for emotional control, problem solving, language, social skills, and self-assurance,” Flegal says.
The whole idea behind Attipas baby shoes is that less is more. Goodbye to heavy shoes and socks, and hello to lightweight, practical, flexible shoe-socks that let babies 'feel' the ground.
Attipas slip on like a sock, saving you time as you rush your toddler out the front door. That’s why our founder, Caroline Africh, originally brought Attipas to Australia and our entire range can easily replace all the other shoes and socks in your baby's cupboard.
Attipas baby shoes made it to the Oscars! Founder Caroline Africh and her team were flown to Hollywood where they handed out Attipas baby shoes to celebrities including Zoe Saldana, who is a huge fan.
Caroline also made an appearance on the Today Show where she talks to David Campbell and Sonia Kruger about getting close and personal with Ryan Gosling!
While other brands may sell 'first shoes' for babies, Attipas are the only baby shoes that successfully mimic barefoot walking. And the evidence is clear.
Attipas baby shoes come in over 50 colours in an identical design that slips on like a sock but supports like a shoe. Bestsellers include Attipas Sneaker: cute, sneaker-style shoes that look like traditional Converse; Attipas Rainbow: unisex, bright and bold stripes that match any outfit; Attipas Attibebe: soft pastel tones, a favourite for girls; and Attipas Marine: cute nautical themed pre-walkers, a favourite for boys.
Our founder, Caroline Africh, discovered Attipas baby shoes on a holiday in Japan and knew she needed to bring them to Australia. As a mum of a then 1 year old, Caroline had unique insight into exactly what a toddler should be wearing on their feet while learning to walk. An avid fan of the barefoot movement, Caroline says: “As a new mother, I was very conscious about selecting the right first shoes for my baby.”
“The biggest mistake parents make when choosing first baby shoes is that they think they need to be structured,” Caroline says. “The reality is that science really speaks for itself. Being barefoot helps baby develop brain function and the barefoot movement has been massive for decades. When choosing suitable pre-walking shoes for babies, parents need to select something that mimics the concept of walking barefoot.”
Long before Caroline founded Attipas Australia, she had two very successful careers—first as an auditor, and then secondly as a project manager.
Caroline began her career as an IT auditor in the early 2000's, working for PwC Sydney as a graduate. Not feeling as though she 'fit in', it was then she realised her aspirations to become an entrepreneur — which she would later fulfil by bringing Attipas shoes to Australia.
At age 25, Caroline packed her bags and moved to London, and just like that, she worked her way up the chain to become a Project Manager in an investment bank. Over the next five years, she managed several large-scale IT implementations however still felt like something was 'missing' from her work life.
In her early 30s, Caroline had a baby and moved back to Sydney. After nearly a decade working in corporate, Caroline wanted to start her own business and become an entrepreneur. As a new mum conscious about baby foot health, Caroline discovered Attipas shoes in Japan and knew it was her inner calling to bring Attipas to Australia. We are proud to say: she succeeded. As seen on the Today Show, at the Oscars and on Shark Tank, over 500k pairs have been sold since Attipas arrived in 2012.
Caroline's 'less-is-more' approach to toddler foot health has been adopted by hundreds of thousands of Australian parents, who use Attipas on their babies every single day.
“We bought these for our then 11 month old and they are the perfect baby shoe! They protect little toes, are easy to walk in even for an early walker, and the sock-style means she can't pull them off. She's one now and loves them so much that she sometimes brings them to you to put them on for her, even inside! Very glad we bought the next size up as well.” — Victoria
We care about making our products safe and healthy for you—and our planet. That’s why our products are non-toxic and contain no formaldehyde or BPA. They are also vegan-friendly and not tested on animals. We also keep packaging to a minimum and use cardboard over plastics where possible.
Anyone can have allergies. If your baby or toddler has any discomfort or a rash develops, discontinue use and consult your doctor.